Capturing the essence of excellence
As an alumna of Westminster, this work is especially meaningful to me. My work with Westminster focuses on visually capturing the heart, mission, and values of the school. Through photography and graphic design, I help create cohesive, mission-driven campaigns. From capturing authentic campus life to designing branded promotional materials, Helping organizations tell their story in a clear, compelling way is at the core of what I do.
marketing Materials
Showcased is a collection of print marketing pieces designed to tell a clear, compelling story. From direct-mail and trifold brochures to magazine ads, admissions booklets, and billboards, each crafted to engage, inform, and leave a lasting impression.
Brand collateral and internal marketing
This collection reflects an intentional effort to create consistency across Westminster’s internal branded materials. By unifying the visual elements of color, typography, and layout, each piece supports a strong, recognizable identity. Whether used in print, packaging, or apparel, the cohesive look reinforces the school’s values, builds trust with its audience, and elevates the overall brand experience.
An eye for action.
Redefining the Westminster Athletics visual brand through photography and graphic design.
“Through photography and design, I’ve discovered a true love for sports; capturing movement, emotion, and grit in every frame, and turning the hard work of dedicated athletes into epic visuals that tell their story.”
— Olivia Lutz

