Capturing the essence of excellence

As an alumna of Westminster, this work is especially meaningful to me. My work with Westminster focuses on visually capturing the heart, mission, and values of the school. Through photography and graphic design, I help create cohesive, mission-driven campaigns. From capturing authentic campus life to designing branded promotional materials, Helping organizations tell their story in a clear, compelling way is at the core of what I do.

A group of seven teenagers in school uniforms walking down outdoor stairs with autumn trees in the background.
Blue school notebook with Westminster Schools of Augusta emblem, which includes a crown, an open book, and the school name, along with the words Middle and Upper School.
Open sports magazine with photos of various athletics, including soccer, basketball, cheerleading, swimming, baseball, and football, featuring statistics and captions about Westminster Athletics and state championships.

marketing Materials

Showcased is a collection of print marketing pieces designed to tell a clear, compelling story. From direct-mail and trifold brochures to magazine ads, admissions booklets, and billboards, each crafted to engage, inform, and leave a lasting impression.

A blue cardboard box with white text inside, reading "It's a great time to be a Westminster Wildcat," is open. Behind it are four stacked white boxes with blue and white designs.
Blue T-shirt with white printed text that reads 'Wildcat Ambassador'.
Save the date card for Westminster Schools of Augusta alumni homecoming event on October 3, 2025, featuring a blue background, school logo, and event details.

Brand collateral and internal marketing

This collection reflects an intentional effort to create consistency across Westminster’s internal branded materials. By unifying the visual elements of color, typography, and layout, each piece supports a strong, recognizable identity. Whether used in print, packaging, or apparel, the cohesive look reinforces the school’s values, builds trust with its audience, and elevates the overall brand experience.

An eye for action.

Redefining the Westminster Athletics visual brand through photography and graphic design.

“Through photography and design, I’ve discovered a true love for sports; capturing movement, emotion, and grit in every frame, and turning the hard work of dedicated athletes into epic visuals that tell their story.”

— Olivia Lutz

A young male soccer player wearing a black and red jersey with 'Westminster' and the number 0, standing on a soccer field with a net behind him, preparing to kick a soccer ball. The sky is partly cloudy with a blue hue, and there is mist or fog on the ground.
A baseball player in a blue uniform with the number 12 makes a throw on the field at night with motion blur effects.
A football player in a dark uniform with a helmet and visor, standing in a smoky atmosphere illuminated by blue and white lights.

Sports Photography

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