Branding
Brands With a touch of TLC.
Looking for inspo on how to take your brand to the next level? Here is a collection of brands elevated through careful craft and intentional design, The Lutz Creative way.
WEstminster schools of augusta
Dedicated to elevating Westminster Schools of Augusta’s visual storytelling through mission-driven design and photography. Strengthened the school’s brand by creating cohesive campaigns, capturing the spirit of campus life, and producing engaging promotional materials. Led the rebranding of Westminster’s summer programming into Camp Wildcat, introducing a fresh, playful, and professional identity that resonated with families. Focused on crafting meaningful visual narratives that help organizations connect with their audiences in authentic and memorable ways.
Able Kids
Executed a brand refresh and built a comprehensive visual identity system by expanding the existing logo into secondary marks, a defined color palette, patterns, and supporting assets for a cohesive and versatile brand toolkit. Deliverables included a brand kit with guidelines, logo and asset library, Instagram templates, PowerPoint and letter templates, t-shirts, stickers, and a retractable banner.
WIllow and sage : Mock business
Willow & Sage is a mock wellness brand developed to demonstrate a refined, organic brand identity. Through thoughtful typography, natural color palettes, and intentional design systems, this project highlights a full suite of conceptual deliverables.
Reid Memorial Presbyterian Church
Ongoing photography coverage of services and special moments, captured intentionally for use in newsletters, social media, and broader church communications. These images help Reid Memorial share its worship life with clarity, warmth, and authenticity.
olivia + Jonathan Wedding suite
A custom wedding invitation suite designed to reflect a timeless and personal celebration. The suite featured a formal invitation, RSVP, and details card with coordinating envelopes and hand-drawn accents. A bespoke monogram served as a unifying element across all details - from the wax seal to custom cups, bags, and favors - creating a cohesive and elevated experience from start to finish. (Photo credit: Kaylie Photo)
unity church of augusta
Postcard, social media designs, and t-shirt designs for Unity Church of Augusta on their 'Think' and 'Soul Life' campaigns. Through bold, eye-catching visuals, these designs reflect Unity's vibrant community and spirit.
