Services
Let’s create something together!
The Lutz Creative offers thoughtfully crafted branding and design solutions built to help businesses grow with clarity and confidence. Through a range of strategic branding packages, I work with clients to build cohesive visual identities that feel intentional, timeless, and tailored to their goals.
In addition to full branding work, I take on custom creative projects of all kinds - from print collateral and signage to murals, social graphics, and photography sessions. Whether your project lives in print or digital, I bring an artist’s eye and a marketer’s mindset to every detail.
Brand Foundation
Best for: startups, small businesses, or organizations needing a polished, professional look
$1,600
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Primary logo + secondary logo
Curated color palette
Font pairing & typography hierarchy
1 round of revisions
One page brand guide (PDF)
Optional add-on: brand photography session
Brand + Visual Story
Best for: small businesses ready to look cohesive across all platforms
$2,800
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Complete logo suite (primary, secondary, icon)
Expanded color palette & typography system
Brand pattern or graphic elements
Mini brand photography session (1 hour)
Edited high-resolution images
Social media or marketing templates (2–3) in Canva or Adobe Illustrator
One page brand guidelines (PDF)
2 rounds of revisions
Brand + Web Experience
Best for: businesses ready for a strong online presence
$4,200
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Complete logo suite (primary, secondary, icon)
Expanded color palette & typography system
Brand pattern or graphic elements
Brand photography session (1-2 hours)
Edited high-resolution images
Brand photography tailored for the website
Social media or marketing templates (2–3) in Canva or Adobe Illustrator
Full brand guidelines (PDF)
2 rounds of revisions
Custom Squarespace website (5 pages)
Squarespace styling (fonts, spacing, colors)
Website graphics & layout design
Basic SEO setup
1:1 Squarespace walkthrough/training
Full Brand Launch
Best for: established or growing businesses wanting a full refresh
$6,100
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Full brand identity system
Complete logo suite (primary, secondary, icon)
Expanded color palette & typography system
Brand pattern or graphic elements
Full brand guide (PDF)
Extended brand photography session (2–3 hours) Or two sessions (1-2 hours)
Custom Squarespace website (up to 8 pages)
Squarespace styling (fonts, spacing, colors)
Website graphics & layout design
Basic SEO setup
1:1 Squarespace walkthrough/training
Social + marketing graphic templates (5–6 assets) on Canva or Adobe Illustrator
Brand launch rollout guidance
Priority timeline
3 rounds of revisions
Custom Projects
Have something in mind that doesn’t fit neatly into a package? That’s where custom projects shine. The Lutz Creative partners with businesses, organizations, and creatives to bring ideas to life through thoughtful, high-impact design. From one-off pieces to larger creative initiatives, I combine an artist’s eye with a marketer’s mindset to create work that connects and lasts.
Marketing & sales collateral
Photography & visual content
Apparel & merchandise design
Event graphics & signage
Interior graphics & wall decals
Editorial layouts, booklets & reports
Social media & digital graphics
Website graphics & Squarespace support
Signage & environmental branding
Get In Touch
If you're interested in working with The Lutz Creative, complete the form with a few details about your project. I will review your message and get back to you as soon as possible!

