Services

Let’s create something together!

The Lutz Creative offers thoughtfully crafted branding and design solutions built to help businesses grow with clarity and confidence. Through a range of strategic branding packages, I work with clients to build cohesive visual identities that feel intentional, timeless, and tailored to their goals.

In addition to full branding work, I take on custom creative projects of all kinds - from print collateral and signage to murals, social graphics, and photography sessions. Whether your project lives in print or digital, I bring an artist’s eye and a marketer’s mindset to every detail.

Brand Foundation

Best for: startups, small businesses, or organizations needing a polished, professional look

$1,600

- Primary logo + secondary logo
- Curated color palette
- Font pairing & typography hierarchy
- 1 round of revisions
- One page brand guide (PDF)
- Optional add-on: brand photography session

Brand + Visual Story

Best for: small businesses ready to look cohesive across all platforms

$2,800

- Complete logo suite (primary, secondary, icon)
- Expanded color palette & typography system
- Brand pattern or graphic elements
- Mini brand photography session (1 hour)
  - Edited high-resolution images
- Social media or marketing templates (2–3) in Canva or Adobe Illustrator
- One page brand guidelines (PDF)
- 2 rounds of revisions

Brand + Web Experience

Best for: businesses ready for a strong online presence

$4,200

- Complete logo suite (primary, secondary, icon)
- Expanded color palette & typography system
- Brand pattern or graphic elements
- Brand photography session (1-2 hours)
  - Edited high-resolution images
  - Brand photography tailored for the website
- Social media or marketing templates (2–3) in Canva or Adobe Illustrator
- Full brand guidelines (PDF)
- 2 rounds of revisions
- Custom Squarespace website (5 pages)
  - Squarespace styling (fonts, spacing, colors)
  - Website graphics & layout design
  - Basic SEO setup
  - 1:1 Squarespace walkthrough/training

Full Brand Launch

Best for: established or growing businesses wanting a full refresh

$6,100

- Full brand identity system
  - Complete logo suite (primary, secondary, icon)
  - Expanded color palette & typography system
  - Brand pattern or graphic elements
- Full brand guide (PDF)
- Extended brand photography session (2–3 hours) Or two sessions (1-2 hours)
- Custom Squarespace website (up to 8 pages)
  - Squarespace styling (fonts, spacing, colors)
  - Website graphics & layout design
  - Basic SEO setup
  - 1:1 Squarespace walkthrough/training
- Social + marketing graphic templates (5–6 assets) on Canva or Adobe Illustrator
- Brand launch rollout guidance
- Priority timeline
- 3 rounds of revisions

Custom Projects

Have something in mind that doesn’t fit neatly into a package? That’s where custom projects shine. The Lutz Creative partners with businesses, organizations, and creatives to bring ideas to life through thoughtful, high-impact design. From one-off pieces to larger creative initiatives, I combine an artist’s eye with a marketer’s mindset to create work that connects and lasts.

Marketing & sales collateral
Photography & visual content
Apparel & merchandise design
Event graphics & signage
Interior graphics & wall decals
Editorial layouts, booklets & reports
Social media & digital graphics
Website graphics & Squarespace support
Signage & environmental branding

Get In Touch

If you're interested in working with The Lutz Creative, complete the form with a few details about your project. I will review your message and get back to you as soon as possible!