Elevating Summer, Redefining Camp

Camp Wildcat was rebranded to elevate Westminster’s summer programs from a traditional day camp model into a dynamic, specialty-driven camp experience for students of all ages.

I developed the complete brand identity system, including custom marks, brand patterns, color palette, and typography, and carried it across print and digital marketing materials. Materials included brochures, social media graphics, banners, signage, branded apparel, and photography to support the campaign.

The result was a cohesive, high-energy brand that reflected the growth and intentional vision behind the program.